DISTENDIDES,  HOY

Empresas lanzan spots publicitarios inclusivos.

Grandes marcas empresariales lanzaron cortos audiovisuales que incluyen algún protagonista o temática del colectivo LGBTIQ+. Es el caso de la bebida “WE” de la marca “SER”en Argentina, que tiene como protagonista a una mujer trans y, en un papel secundario, visibiliza a una pareja homosexual, en su último spot comercial.

Por otro lado tenemos a Avón en su versión brasileña, quién también eligió a una mujer transgénero para encarnar su nuevo producto de belleza.

Y por último tenemos a Nike quien elige a la bailarina trans Leiomy Maldonado para promocionar su clásico ícono empresarial. En el nuevo vídeo, Maldonado baila el estilo voguing, que estuvo de moda entre los homosexuales y transexuales de etnia negra en los años sesenta en Harlem, EEUU. El mismo fue popularizado por Madonna con su canción Vogue, de 1990.

Lic en Comunicación Social, egresada de la FHyCs de la UNaM. Feminista y militante por los Derechos de la diversidad sexual y corporal, integrante de Somos Diverses y la Liga LGBTIQ+ de las provincias.

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